ABOUT US

This is our third venture, specialising in workshop craftsmanship since 1995.

Driven by passion, we craft jewellery that redefines elegance. Join us as we strive to earn your trust and admiration with each exquisite creation.

  • Our Mission

    At the heart of our company is a commitment to exceptional quality and innovative design. We are driven by the desire to blend traditional craftsmanship with modern aesthetics, offering unique pieces that are both luxurious and accessible.

Our Journey
From Humble Beginnings to Crafting Luxury

Our journey in the jewellery industry traces back over 28 years, deeply rooted in a family legacy steeped in craftsmanship. Shaheed Benelbaida, our founder, grew up immersed in this artisan world, under the tutelage of his father, Habib Benelbaida, who owns Bibs Polishers, the largest jewellery workshop in the UK. Habib specialises in high-end gold and platinum pieces, crafting exquisite jewellery from start to finish. From a young age, Shaheed was part of this creative process, initially assisting with mounting jobs and creating nameplate pendants on weekends.

Leveraging his deep-rooted heritage and identifying a niche, Shaheed forged a new direction with the same commitment to craftsmanship seen in traditional gold and platinum jewelry. He founded his company on the principle of providing luxurious, affordable jewellery crafted from 925 silver with gold plating or 9ct solid gold and lab-grown diamonds. This approach ensures each piece offers the same quality and aesthetic as those made from more traditional precious metals. Our jewellery is manufactured alongside Habib's workshop, benefiting from decades of accumulated skill and precision. This close collaboration ensures that each piece we offer meets rigorous standards of quality and beauty, making luxury accessible while upholding the family's legacy of exceptional craftsmanship.

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Our

Workshop

Located in the vibrant heart of London, our workshop has been a cornerstone of exceptional craftsmanship since 1995. Owned by the father of the director, Shaheed Benelbaida, this facility is the revered site of Bibs Polishers—recognised as the largest jewellery workshop in the UK.

At Verlece, we are proud to use this prestigious workshop for all our jewellery manufacturing. Leveraging decades of expertise and tradition, each piece we create here adheres to the highest standards of quality and elegance. By blending age-old techniques with modern innovations, we deliver luxurious, yet affordable jewellery that continues the rich legacy and expert craftsmanship of our family.

Contact us

If you're looking for a bespoke piece or have any questions, you might find your answers on our FAQ page. Otherwise, feel free to reach out for any reason, we're here to assist you!

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